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Search Engine Optimization Specialist

shivaayinfosoft

$5.00 - $10.00 / hour

Job Overview

  • Date Posted
    June 26, 2024
  • Offered Salary
    $5.00 - $10.00 / hour
  • Expiration date
    July 31, 2024
  • Experience
    1 Year
  • Industry
    Seo
  • Qualification
    Certificate
  • Career Level
    Others

Job Description

Title:SEO Specialist

Location: Remote

We are looking for a SEO Specialist to manage all search engine optimization and marketing activities. In this role, an ideal profile should have extensive knowledge in SEO/SEM, Paid Search, Google Analytics, PPC, and digital marketing with an E-commerce domain expertise. Should be a team player with a positive attitude, strong analytical, collaboration and problem-solving skills.

Responsibilities:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skill Required:

  • Extensive knowledge in SEO & SEM within ecommerce
  • Must have experience in handling B2B account.
  • Broad knowledge with on-page and off-page keyword analysis
  • Confident making recommendations in regards to meta descriptions, H1 tags, Page Titles, etc.
  • Experience analyzing and managing within Paid Search, PPC, Shopping Campaigns, etc.
  • Extensive knowledge of Google, Bing, Facebook, Instagram, and other relevant social platforms
  • Analytical mindset and able to report business KPI’s via Google Analytics
  • Experience working in SEMRush.
  • Proven track record to maximize traffic to a site by improving the SEO ranking on keywords, and optimize specific URLs.
  • Digital marketing experience and comfortable making strategy recommendations
  • Experience collaborating with UI/UX developers to make necessary backend changes